Bench Strength Marketing

The team at Bench Strength Marketing are experienced marketers who see things differently. We work with B2B companies – both new and long-standing – that do not have a marketing function in the company. We aim to leave companies with a marketer at the boardroom table who can inform decisions and positively contribute to growth.
We believe:
• Marketing activities should positively contribute to overall business goals
• Marketing to a business is vastly different than marketing to a consumer
• Marketing can be a revenue generator and not just a cost centre
• Effective marketing requires plans, processes, systems, and measurement
• True strategic marketing requires a mix of tactics to achieve sales goals

More AboutBench Strength Marketing

Our Approach Is Different

We’re not like traditional marketing consultants or agencies.  With most traditional options, you need to play a significant role in your marketing – either strategic, planning, or managing the execution.  With Bench Strength Marketing, we manage it all.

Our recommendations are based on what’s best for your business, not ours.  We rely on trusted suppliers to support you instead of trying to sell you services we do in-house.  Those suppliers can serve you for a short-term project or for the years ahead. 

Our Team Is Different

Carla and Jill are B2B marketing veterans and are ready to go. 

Our List of Clients is Different 

Most of – but not all - our clients fit into the agriculture, manufacturing, professional services, or technology industries.  What they all have in common is that they are midsized B2B businesses who have limited in-house marketing capacity. 

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